Terms and conditions for content use

1About the campaign

2Who can take part

The campaign is open to students and practitioners of acupuncture aged 18 or over, sharing their own experience as a patient and how it inspired them to train.

3Consent

By submitting an origin story to the campaign, you give your free, specific, informed and explicit consent under the General Data Protection Regulation (GDPR).

• Legal basis: Article 6(1)(a) GDPR (consent) and, for any health information you choose to include, Article 9(2)(a) GDPR (explicit consent).
• Your consent is voluntary and can be withdrawn at any time, without penalty.

4How we use your content

• Awareness: public awareness and education about acupuncture.
• ETCMA website: publication on the association’s official website and this campaign site.
• Social media: campaign posts on Instagram, Facebook, LinkedIn and YouTube.
• Newsletters: periodic mailings to campaign subscribers.
• Compilations: possible video and audio edits for promotional use.

5Types of data

• Text: written origin stories.
• Audio: voice recordings and interviews.
• Video: filmed origin stories.
• Health information: details about your own health that you choose to share (special category data under Article 9 GDPR).

6Your rights

• Access, rectification and erasure of your personal data.
• Withdrawal of consent at any time.
• Make a request by email to [email protected].
• Withdrawal does not affect content already published by third parties.

7Ownership and licence

You keep full ownership of the content you submit, can withdraw consent at any time, and have a guaranteed right of access and rectification.

ETCMA receives a free, worldwide, non-exclusive and sublicensable licence to reproduce, edit, cut, caption and distribute your content, and to display it publicly on official channels.

8How long we keep your data

• Data is kept for as long as your consent remains active.
• After withdrawal it is completely removed, except for physical material already distributed.
• We cannot recall printed content or republication by third parties.

9Security

Content is stored on servers with restricted access and appropriate security measures, and our practices are kept up to date with the GDPR and other data protection rules.

10This website

• Your story details stay private. The personal details you send with your story (your name, email address and any Google account details) are used only to process and publish your story as described above. They are kept separate from website statistics, are never sold, and are never used for advertising or shared with advertising platforms.
• With your permission, this site uses cookies and similar tools for analytics (to understand how many people visit and which pages help them) and for social media (to measure and improve how the campaign reaches people on those platforms). These tools are provided by third parties, whose own privacy policies apply.
• Nothing beyond what is strictly necessary for the site to work is used until you agree. You can accept, decline or change your choice at any time through the cookie settings on this site.
• The tools we may use are:
  • Google Tag Manager (Google): loads the tools below once you agree. It sets no cookies of its own.
  • Google Analytics (Google), analytics: cookies named _ga and _ga_ followed by an ID. They tell us how many people visit, how they found the site and which pages they use. They last up to 13 months.
  • Meta Pixel (Meta, for Facebook and Instagram), marketing: used only if we run campaign posts as adverts, to measure how many people reach the site from them.
  • LinkedIn Insight Tag (LinkedIn), marketing: used only if we run campaign posts as adverts on LinkedIn, for the same purpose.
• Your choice is kept in your browser for 12 months, then we ask again. Change your cookie settings.
• The site’s fonts are served from this site, not from a third party.
• Our hosting provider keeps standard server logs (such as IP addresses) for security and reliability.
• The story submission form is a Google Form, and our channel runs on WhatsApp. If you send your story with a file transfer service (such as SwissTransfer, Smash or MailBigFile), that service’s terms apply to the transfer. When you use any of these, their own privacy policies also apply.

11Summary and contact

By submitting content, you accept these terms and grant ETCMA the right to use the material as described.

Your consent is free, informed and revocable. To exercise your rights, or with any question about these terms, contact [email protected].