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Share the campaign

The easiest way to take part. Every repost, every translation and every colleague you nudge adds to the same voice.

A group of acupuncturists chatting and laughing together outdoors in a park
Posts for acupuncturists

Getting colleagues involved

For acupuncturists, student acupuncturists, colleges and national organisations, now to 15 November. The aim: more people sharing their origin story, following our WhatsApp channel and ETCMA.

Start here

Three steps, a few minutes

  1. Follow our WhatsApp channel and ETCMA

    You’ll get new posts, stories and materials as soon as they’re released.

    Follow on WhatsApp

  2. Repost the campaign and the origin stories

    One story can reach many more people. Share it to your own profile, story or practice page. A line in your own words makes it even stronger.

  3. Make it local

    Translate a post into your language, tag your national association or college, and invite one colleague to do the same.

Ready-to-use wording

The campaign carousel

Six cards, one idea each. The wording is final; designed graphics are on the way. Until then, copy the text for your own posts.

Card 1 of 6

People don’t wake up wanting acupuncture.

Quiet, still image: an empty chair, a window, early morning light. No people.

Card 2 of 6

They wake up wanting relief. Hope. Their life back.

Same visual family, slightly warmer light.

Card 3 of 6

For many of us, it was our experience as a patient that changed the path of our lives.

The pivot card. A person can appear, candid or from behind.

Card 4 of 6

Not because we were told what acupuncture could do, but because of the person who helped us feel like ourselves again.

Warm and close: two people in conversation.

Card 5 of 6

This World Acupuncture Awareness Day, let’s share the inspiring stories that brought us here.

Brighter invitation card with the 16 November date.

Card 6 of 6

Add your story. However you tell it: video, audio, or your own words.

Call to action: logo, short instruction, link or QR code.

Quote card
For many of us, it was our experience as a patient that changed the path of our lives.

Use on its own as a teaser post, with the line: “This World Acupuncture Awareness Day, let’s share the inspiring stories that brought us here.”

Suggested post
Every acupuncturist has a story. What’s yours? For many of us, it was our experience as a patient that changed the path of our lives. This World Acupuncture Awareness Day (16 November), we’re sharing the stories that brought us into acupuncture. Record a short, heartfelt video on your phone and share it here → [link] Not ready to share yet? Follow World Acupuncture Awareness Day on WhatsApp. #MyAcupunctureStory #OneProfessionManyStories #WAAD2026

Replace [link] with the campaign link. On Instagram, say “link in bio” instead.

Conversation starter
What brought you to acupuncture? Tell us in the comments. #MyAcupunctureStory #OneProfessionManyStories #WAAD2026

A simple post to get colleagues talking. Reply to the comments you get.

Sharing a colleague’s story
My colleague [Name] has shared the story of where their journey began. Every acupuncturist has a story. What’s yours? Share it here → [link] Not ready to share yet? Follow World Acupuncture Awareness Day on WhatsApp. #MyAcupunctureStory #OneProfessionManyStories #WAAD2026
Public-facing posts

Sharing the origin stories

For the public week, 16–23 November. The aim: people watch and share the stories, then look for a qualified acupuncturist.

Sharing origin story videos

Captions for the story videos

Use these when you share an origin story video from ETCMA’s channels, especially in the public week (16–23 November). They lead with the person’s journey, how life felt and what changed. The video shows the rest. Replace the words in [brackets]. Always repost or link to ETCMA’s published video, so the storyteller’s consent covers it.

Every public post has two parts

  1. The journey first. How life felt, what changed, the person who helped. The video carries the acupuncture.
  2. A strong call to action at the end, sending people to find a qualified acupuncturist.

Closing call to action for every public post:

“Wonder if acupuncture could help you? Find a properly qualified acupuncturist through your national association → /find”
Introducing a storyPublic week
There was a time when [Name] had stopped feeling like themselves. This is the story of how that changed, and where it led. Watch [Name]’s story. Want to find out more? Your national association can help you find a qualified practitioner → [link] #MyAcupunctureStory #WorldAcupunctureDay #Acupuncture #WAAD2026
Being listened toPublic week
Sometimes what changes things is being truly listened to. [Name] shares the moment life began to turn around, and the person who helped them get there. One story can reach many more people. Share it. #MyAcupunctureStory #WorldAcupunctureDay #Acupuncture #WAAD2026
A student’s storyPublic week
Not long ago, [Name] was sitting in a waiting room, hoping something might help. Today they’re training so they can be there for someone else. Here’s their story. Want to find out more? Your national association can help you find a qualified practitioner → [link] #MyAcupunctureStory #WorldAcupunctureDay #Acupuncture #WAAD2026
An acupuncturist’s storyPublic week
Before [Name] spent [number] years helping others, they needed help themselves. This is where their journey began. Want to find out more? Your national association can help you find a qualified practitioner → [link] #MyAcupunctureStory #WorldAcupunctureDay #Acupuncture #WAAD2026
Quote-ledPublic week
“[A line about how life felt, or what became possible]” [Name] shares their story. One story can reach many more people. Share it. #MyAcupunctureStory #WorldAcupunctureDay #Acupuncture #WAAD2026
LinkedIn versionPublic week
Many people who now work as acupuncturists began somewhere very ordinary: needing help, and not knowing where to find it. For World Acupuncture Awareness Day, [Name] shares that journey: how life felt, what changed, and why it led them to help others. #MyAcupunctureStory #WorldAcupunctureDay #WAAD2026
Reply to health questionsComments
Thank you for asking. We can’t give individual advice here, but a qualified acupuncturist can talk it through with you. You can find one through your national association → [link]

Members of the public may ask about their own health in the comments. Use this reply and don’t give advice publicly.

Before you post

  • Lead with the person’s journey: how life felt and what changed. Let the video carry the acupuncture.
  • Name the storyteller exactly as ETCMA’s post does: full name, first name or social handle. Some storytellers chose to stay anonymous.
  • Choose a quote about how life felt or what became possible, not about a condition or result.
  • Add subtitles or a text overlay: most people watch with the sound off.
  • Tag ETCMA and your national association.

Keep out of captions

  • Health conditions, even if the storyteller mentions one in the video
  • Words like “cure”, “treats”, “fixes” or “proven”
  • Selling lines about acupuncture or the profession
  • Telling the reader how they feel: “Are you struggling with…?”
  • Comparisons with, or criticism of, other healthcare
For every post

Hashtags and tone of voice

The same rules for every post, for acupuncturists or the public.

Campaign hashtags

Lead with #MyAcupunctureStory

Always put #MyAcupunctureStory first and include #WAAD2026 so we can find every post. Use the set for the phase we’re in.

Now to 15 November
Our community		16–23 November
Public week
Instagram #MyAcupunctureStory #OneProfessionManyStories #WAAD2026 #IDoAcupuncture #MyAcupunctureStory #WorldAcupunctureDay #Acupuncture #WAAD2026
Facebook #MyAcupunctureStory #OneProfessionManyStories #WAAD2026 #MyAcupunctureStory #WorldAcupunctureDay #WAAD2026
LinkedIn #MyAcupunctureStory #OneProfessionManyStories #WAAD2026 #MyAcupunctureStory #WorldAcupunctureDay #WAAD2026
  • You can add one hashtag in your own language, such as #Akupunktur or #Agopuntura. Keep #MyAcupunctureStory in English so posts from every country join up.
  • #IDoAcupuncture is optional, for continuity with earlier ETCMA campaigns.
  • On Instagram, put the link in your bio: links in captions don’t work there.
Tone of voice

Speak as “us”, never tell the reader how they feel

Every line in the campaign speaks about us, the storytellers. That lets readers arrive at their own recognition. The moment a post tells the reader they are struggling or looking for help, it stops being an honest story and starts to read like a sales pitch.

Do

  • Share your own experience, in your own words
  • Talk about the person and the relationship, not just the treatment
  • Keep the “we” and “us” voice when you translate
  • Tag your national association, college and ETCMA

Avoid

  • Claims about what acupuncture treats or cures
  • Addressing the reader directly: “Are you struggling with…?”
  • Sharing anyone else’s story or health details without their consent
  • Comparisons with, or criticism of, other healthcare

Sharing in your own language

National organisations and colleges are free to translate and adapt the campaign for their own language, audience and context. Shared messages create visibility across countries; national adaptation keeps it relevant.

Calls to action we use

  • Every acupuncturist has a story. What’s yours?
  • Not ready to share yet? Every voice helps more people discover what our profession has to offer them. Follow our WhatsApp channel to hear when there’s an action we can take together, and follow ETCMA so every story reaches further.
  • One story can reach many more people. Share it.

Have a story of your own?

Every share counts. If you have an origin story, share that too.

Share your story Follow on WhatsApp
  • Any language
  • You can stay anonymous
  • Your email is never published