← World Acupuncture Awareness Day 2026 The team

Why we do this

Like so many acupuncturists across the world and in the ETCMA, we share your deep commitment to the wellbeing of others.

A group of acupuncturists chatting and laughing together outdoors in a park
Our why

Care doesn’t stop at the clinic door

Every one of us came to acupuncture because we care about people. We see every day what a skilled, attentive acupuncturist can mean for someone who is struggling.

Yet many people go without help they might have found, simply because they have never had an accurate picture of what acupuncture has to offer them.

No one should miss out on help because of a misunderstanding.

Our belief

Together, we can change that

None of us can change public understanding alone. As a community, speaking together across countries and languages, we can.

Each story shared, each post passed on, helps others discover that there may be another way forward. Over time, that is how avoidable suffering is reduced: one person, one conversation, one story at a time.

Meet the team

In our own words

The ETCMA World Acupuncture Awareness Day working group: who we are, and why this campaign is something we are dedicated to.

Care for others brought each of us into this profession.

Working together is how we extend that care further.

Join us

You don’t need to be on the working group to be part of this. Share your story, pass the campaign on, or bring your organisation or college in. Every contribution helps more people discover what our profession has to offer them.

Email [email protected].